A Simple Process for Making Writing Blog Posts Easier

How often have you had a great idea for a blog post to just sit down in front of your computer screen and draw a blank when it comes to actually writing it? How frustrating! It is often much easier to think about a topic, or even talk about it, than it is to begin writing about it. That’s where transcription comes in. There is…

11 Reasons Why You Should Have Your Audio or Video Transcribed

Audio interviews and webinars, video PowerPoints, and how-to screen-cast demonstrations, podcasts, etcetera, although not considered a new thing in internet marketing, remain a valuable tool for your business. Videos and audio pieces are great for getting out information and catching your prospective customers’ eyes, but the written word is still very important. What I’m talking about are transcriptions, which are written documentation of what you’ve…

What To Look For When Evaluating a Transcription Service Provider

There are several things to look for when you’re looking for a transcription service provider. Below you will find a list of a few important things. Everything from the quality of work to the price needs to be evaluated when considering hiring a person or company to perform transcription services. 1.   Turnaround Time A professional service provider hires enough staff to accommodate for varied volumes…

Tips for a successful freelance transcriptionist

Lately I have worked with several new freelance transcriptionists, and I have some advice from personal experience for a freelancer who works on a site such as UpWork. Polish your freelancer profile on the site you are using. Make it look professional, including a clear photo of yourself. Also make to include several samples of your work in your portfolio. When writing a proposal, give…

Content Marketing for the Small Business Owner

Content marketing is a type of advertising that brands you as an authority. It is perfect for small businesses, because small business owners are subject matter experts. Think about it. You started your small business because you know your product or service better than anyone else. You spend your entire day answering client’s questions. You are the go-to person. Content marketing allows you to leverage…

Freedom Means an Empty Garage

Casey Eberhart never intended to lead a cluttered life. But when you’re creative, clutter tends to trail along behind. And Casey is certainly creative. You see, Casey is a marketer, and marketers do one thing par excellence – they sell. It doesn’t matter WHAT they sell. It only matters THAT they sell. And Casey is always selling, which means he attracts lots of WHATs. And…

“Fascinating” Content Marketing?

Literally millions of businesses are now taking advantage of social media platforms to engage in content marketing. Very few of those businesses are aware of how long this medium has been in existence. And even fewer would have their content marketing efforts described as “the most fascinating chunk of reading material on the face of the globe.”* John Warren Sears was certainly not the first…

How is Content Marketing Like a Pocket Watch?

Today’s entrepreneurs tend to treat content marketing as though it were some new phenomenon, when in fact content marketing dates back to the penny post in England, the postal service in the United States, and the publication of newspapers and magazines worldwide. In America, one of the early entrepreneurs of content marketing was Richard Sears, founder of Sears, Roebuck, and Co. Sears got his start…

Premium Transcription Services: What They Are and What Should You Pay for Them

Upsell – a product or service offered to the client after the initial sale. Every good business has an upsell, and transcription is no different. Most transcription companies have a suite of products that they offer in addition to transcription, for which the customer should expect to pay a premium. This article explains what those services are and what you should expect to pay for…

Make Your 80% Work For You

Like you, I have seen many variations of the 80-20 rule, also known as the Pareto principle, or Pareto efficiency. The most common interpretation I’ve seen is that 80% of our results are derived from 20% of our efforts. The conclusion drawn is that we as business owners should concentrate on much smaller, narrower segments of our business – whether customer base, marketing efforts, employee…