A Simple Process for Making Writing Blog Posts Easier

How often have you had a great idea for a blog post to just sit down in front of your computer screen and draw a blank when it comes to actually writing it? How frustrating! It is often much easier to think about a topic, or even talk about it, than it is to begin writing about it. That’s where transcription comes in. There is…

Content Marketing for the Small Business Owner

Content marketing is a type of advertising that brands you as an authority. It is perfect for small businesses, because small business owners are subject matter experts. Think about it. You started your small business because you know your product or service better than anyone else. You spend your entire day answering client’s questions. You are the go-to person. Content marketing allows you to leverage…

“Fascinating” Content Marketing?

Literally millions of businesses are now taking advantage of social media platforms to engage in content marketing. Very few of those businesses are aware of how long this medium has been in existence. And even fewer would have their content marketing efforts described as “the most fascinating chunk of reading material on the face of the globe.”* John Warren Sears was certainly not the first…

How is Content Marketing Like a Pocket Watch?

Today’s entrepreneurs tend to treat content marketing as though it were some new phenomenon, when in fact content marketing dates back to the penny post in England, the postal service in the United States, and the publication of newspapers and magazines worldwide. In America, one of the early entrepreneurs of content marketing was Richard Sears, founder of Sears, Roebuck, and Co. Sears got his start…

Make Your 80% Work For You

Like you, I have seen many variations of the 80-20 rule, also known as the Pareto principle, or Pareto efficiency. The most common interpretation I’ve seen is that 80% of our results are derived from 20% of our efforts. The conclusion drawn is that we as business owners should concentrate on much smaller, narrower segments of our business – whether customer base, marketing efforts, employee…

Four Tips for Successful Board Meetings, Roundtables, and Focus Groups

At Transcription-Transformation, we pride ourselves on having successfully transcribed many multi-speaker events, including a CEO Roundtable for PROFIT Magazine, numerous focus group recordings for Zone 5, and Dan Kennedy masterminds. I had dozens and dozens of people submit proposals for my transcription job – but Michelle’s was the best by far. Now, at the end of the project, I’m happy to say that she overperformed!…

Freedom Means Unlimited Earning Potential

It’s the American Dream: get a good education, find a decent job, and live a happy life. For many of us, this is the pathway to prosperity. 9-5 we devote to our bosses, but the rest of the time is our own. And once the bills are paid, we are the masters of our own finances. We know how much we have to work and…

Freedom Means Taking the Time to Do It Right

Anything in life that is worth doing takes time. And if it’s worth doing, it’s worth doing well. That takes twice the amount of time. In my experience as a writer, and as a teacher of writers, I believe we continually underestimate the amount of time it takes to produce a well-written document. And in my experience as an entrepreneur, we do the same with our…

How to Hire a Transcriptionist – What Is TAT?

TAT stands for Turn Around Time. And when you’re looking for a great transcriptionist, it’s one of the questions you need to ask. How quickly can you turn my audio or video files around? Depending on the quality of your audio and the typing speed of your transcriber, it takes between two and four times the length of your files to type the initial transcript.…