Upsell – a product or service offered to the client after the initial sale.
Every good business has an upsell, and transcription is no different. Most transcription companies have a suite of products that they offer in addition to transcription, for which the customer should expect to pay a premium. This article explains what those services are and what you should expect to pay for them.
1) Captioning – A transcript that appears on screen simultaneous with a video.
The first step in the captioning process is to create a transcript. Second, this transcript must be processed through software that time codes each line of the document with a timestamp and an end timestamp. Third that captioned transcript must be synced with the video and verified to ensure that it reads smoothly across the screen.
In this process, a transcriptionist’s speed no longer matters. Instead, you’re purchasing the transcriber’s resources and expertise, including her computer processing speed, her bandwidth, and her attention to detail.
For all of these reasons, you can expect to pay anywhere from 2-4 times the base price of a transcript for captioning.
2) Timecoding – Transcribers can insert time codes at intervals specified by the client. These range anywhere from five seconds to five minutes.
It’s much easier to insert timestamps at regular, timed intervals than to do so at page intervals. A skilled transcriptionist does not format the document until after the transcript is complete. You never know when you have to set off a conversation in a hanging indent or when you need to switch to italics or when you need to create a new class of subheadings. So it’s wise to wait until you’ve captured all the content before formatting the document.
This can alter the page numbers. And it’s both time consuming and logistically difficult to align those once more. Transcriptionists might charge on a per interval basis or per audio minute basis for each time stamp that you request. So you could be looking at anywhere from $0.10 to $0.75 per time stamp or an increase of $0.25 to $1.00 on the per audio minute rate.
3) PowerPoint Slides – If you want a really high quality PDF, especially if you’re a coach or a trainer, you have the option of supplying your transcriber with your deck. It is surprisingly easy to insert PowerPoint slides into a Word document when you know how to manipulate images in Word. Your transcriber might charge anywhere from $0.50 to $2.00 per slide for this service.
It’s really helpful if you can provide some audio clues about which slide should be inserted where. You might need to proofread the transcript and return it with notes about where to insert the slides. And for your readers, you may wish to consider providing captions for each of the slides, since they’re not always self-explanatory.
4) Rush Services – Many transcription services offer rush services for an additional fee, often half again the base price. So $2.00 / audio minute becomes $3.00 / audio minute. And your transcript will be delivered in 18 hours, 12 hours, or 6 hours.
This is a service we don’t offer at Transcription-Transformation, in part because we’re too small, but also because we stand behind the quality of our work. Good transcripts take time.
Be aware that many of the companies who offer this service do not warranty the quality of a rush product. So be certain when you order a rush transcript that you’re willing to live with the result.
5) Blog posts, special reports, and ebooks – Some clients need more than just a transcript. If you’re a coach or a trainer, you might be offering the transcript as a bonus or an add-on for a teleseminar, a webinar, or a conference presentation. The transcript becomes part of a package along with the audio for clients who either were not able to attend the live event or for people who want to relive the experience and revisit the material.
But content marketers need every piece of work they do to have legs. If they participate in a Google Hangout on Air, that needs to become a series of blog posts, which is then repackaged as a special report, which then becomes a chapter in an ebook.
Many transcription companies will refer you to another business for this service. At Transcription-Transformation, we have a team of students and stay at home parents who love language. We don’t write, but we do edit extensively from existing transcripts. So we’re happy to negotiate publication projects with our clients, and we’ve done so successfully for a number of our customers.
Hopefully, this has given you a few ideas about how to use your transcripts more effectively, and what sorts of prices you should expect to pay. If you have other services you’ve used to create great content, let us know. We love to hear your comments!